![A Letter from Chris Suarez](https://images.squarespace-cdn.com/content/v1/5e416f41e62a4b50541fe17e/1596922739523-QL8JIPWNPXWGKKY1VMMG/pexels-julius-silver-753626.jpg)
A Letter from Chris Suarez
PLACE YOURSELF IN THE RIGHT ENVIRONMENT
As humans, when we try something new we tend to stay on the outside, dipping our toe in the water perhaps. We need to play all-in. We need to dive into the middle of the pool. We need to jump into a new environment. Environment is a choice. Place yourself in the right environment.
![A Letter from Chris Suarez](https://images.squarespace-cdn.com/content/v1/5e416f41e62a4b50541fe17e/1596370991972-7PGUIRVIZS6QFGFNVJYJ/pexels-thorsten-technoman-338515.jpg)
A Letter from Chris Suarez
THE PANTS FROM PARIS
People often times fall into a trap which they labeled as the “sunk-cost effect”. Humans tend to continue down a path or stay committed to a behavior if they have invested money, effort, or time into that path already. How do we break this sunk cost bias and assure ourselves that we aren’t continuing down a path simply because we already have too much money, effort, and time attached?
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A Letter from Chris Suarez
RUN THE PLAY
I’d put five average players on the court executing the perfect playbook over five All-Stars running on enthusiasm and high energy any day of the week.
![A Letter from Chris Suarez](https://images.squarespace-cdn.com/content/v1/5e416f41e62a4b50541fe17e/1595185676168-TQLKU16WGQXIH3XMA548/fire-3008846_1920.jpg)
A Letter from Chris Suarez
IT’S TIME TO ADD SOME HEAT
What are the entrepreneurial lessons from fire?
Have the best fuel.
Apply a heat source.
Keep your oxygen flowing.
![A Letter from Chris Suarez](https://images.squarespace-cdn.com/content/v1/5e416f41e62a4b50541fe17e/1594567222153-M41JFRZ77DXIOO09B61G/aerial-view-atmosphere-clouds-cold-front-76969.jpg)
A Letter from Chris Suarez
IF THE WORLD WAS ENDING
If the world was ending, would we think differently, act differently, be differently?
![A Letter from Chris Suarez](https://images.squarespace-cdn.com/content/v1/5e416f41e62a4b50541fe17e/1593922463366-77M4K9TW6KZYINNRW1X0/log.jpeg)
A Letter from Chris Suarez
BE A CHILD AGAIN
At some point this week I realized that one of the most commonly printed, stated, and used words of the year has been RESILIENCE. As I stopped to think about it, I can certainly see why. It also made me realize that I was building a team, a group of friends, and a family that used that word consistently. It reminded me that I had placed myself in an environment that gravitated towards or focused on “resilience" in lieu of “pandemic” or “recession” or “social unrest”…all words that have also been quite popular in the media and the world outside…just not inside. More on that later.
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A Letter from Chris Suarez
A WALK IN THE WOODS
I spent some time in the woods today. And by “some time” I mean the entire day. I walked in the woods, I ran in the woods, I read in the woods, I climbed in the woods, I ate in the woods, and I slept in the woods. If you tried to reach me today, I apologize. I was only taking calls from the woods today. There were a lot of those, as long as I listened and was willing to take the call. Being in the woods wasn’t necessarily on the agenda for today but certain days you need to clear the agenda to open your mind in order to solve some problems.
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A Letter from Chris Suarez
WE ALL NEED A LITTLE MORE STRESS
This week on Monday afternoon I was ready to rush out the door of the office after a long day of back to back appointments. Of course, I had just one more appointment to get to before making the hour-long drive to meet my family for dinner later that evening.
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A Letter From Chris Suarez
YOU CAN’T HAVE IT ALL
My message today may not be popular. And that’s OK, as I realize these letters are as much letters to myself as they are to the team. I write from a place of being willing to struggle with a topic much more than from a place of mastery of a topic.
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A Letter from Chris Suarez
THE PANDEMIC OF INDIFFERENCE
This week has been a challenge for all. As an organization, as entrepreneurs, as leaders, of course, we are no strangers to challenge. In fact, we often take them head-on, look for them, strategize weekly on how to solve them, and we have even said that how we tackle those challenges is our competitive weapon.
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A Letter from Chris Suarez
PULL THE CORD
This week I have been studying a group of CEO’s across multiple industries for a project I have been working on – retail, manufacturing, technology, financial, communication. I am a firm believer that we can learn from the past and reinvent for the future. I was reading about the original Toyota founder, Sakichi Toyoda.
![A Letter from Chris Suarez](https://images.squarespace-cdn.com/content/v1/5e416f41e62a4b50541fe17e/1590300986097-ID46WD2IHS4R4LDAAYBF/AdobeStock_84050239.jpeg)
A Letter from Chris Suarez
THE KEY TO CONFIDENCE
This week while working on a project, I was able to spend some time with a few business owners from different industries. While I interviewed them I was looking for what the root cause of their success has been over a period of one year, five years, ten years, and in one case over a series of decades.
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A Letter from Chris Suarez
ONE DAY AT A TIME
I find myself too often thinking about tomorrow, next month, next year. This world has a way of pushing us into the future without giving enough attention to today. I could write on the topic of being present, living experientially, the stoic philosophy of being still ... but today, lets just focus on today.
![A Letter from Chris Suarez](https://images.squarespace-cdn.com/content/v1/5e416f41e62a4b50541fe17e/1589011083723-NYOGJLPXNG4SEE7IV5Z5/16627.jpg)
A Letter from Chris Suarez
I Am Flexibly Stubborn
What caused the sudden fascination with flexibility? I attempted (yes, I am going to use that word) yoga for the first time in my life. Perhaps it was my sudden realization around how inflexible I really was that caused me to think about where else in my life may I be demonstrating that.
![The Ships Are Burning](https://images.squarespace-cdn.com/content/v1/5e416f41e62a4b50541fe17e/1588537844801-WW2EBG2EWCXDY0NKFIIE/sea-landscape-water-ocean-37859.jpg)
The Ships Are Burning
That is because most of us are in a place where we “will be ok” no matter what. We set goals, we have dream boards, we made promises to ourselves and even those around us, and then we set out unknowingly looking for reasons or excuses why it’s not possible or necessary to hit that goal, achieve that dream, or deliver on that promise. Well this year showed up and gave us all a reason real quick. We didn’t have to look too far. And many have simply decided to take it. I am calling on all of you burn that idea.
![A Letter from Chris Suarez](https://images.squarespace-cdn.com/content/v1/5e416f41e62a4b50541fe17e/1587912005189-VHAOUEY2UFGG4WNC33K9/girl-3338616_1920.jpg)
A Letter from Chris Suarez
Stop Surviving. That Isn’t Your Choice.
"My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style." - Maya Angelou
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A Letter from Chris Suarez
Redefine Your Perspective
I walked over to a large piece of driftwood that has been there for as many years as I can remember. Although I came out before the sun came up to get in my morning run, I found myself sitting down and getting mesmerized for the next half hour…
![A Letter from Chris Suarez](https://images.squarespace-cdn.com/content/v1/5e416f41e62a4b50541fe17e/1586723397585-6L6VYI9I5ASZKXWJZATW/clouds-countryside-cropland-crops-442116.jpg)
A Letter from Chris Suarez
It’s Time to Grow
You probably didn’t head into this weekend expecting a lesson in botany, but neither had I
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A Letter from Chris Suarez
Commit to You
This is my first letter…of the first day...of the first week...of the new quarter...of what has seemed to many to be the most interesting year of their lives.
![A Letter from Chris Suarez](https://images.squarespace-cdn.com/content/v1/5e416f41e62a4b50541fe17e/1585572118711-9SFP7Z7Y3N2X8LBV89SM/frame+it.jpg)
A Letter from Chris Suarez
Let’s Frame This
Artists will tell you that choosing a frame is quite important, as it complements the piece of art in a quite unexpected way.